How E&E’s Takuyaki Became a Japanese-Filipino Street Food Favorite
How E&E’s Takuyaki Became a Japanese-Filipino Street Food Favorite A Case Study in Localization, Franchising, and Culinary Adaptation Introduction In the bustling district of Lahug, Cebu City, just outside the main entrance of JY Square Supermarket, stands a small kiosk that draws a steady stream of customers every afternoon. It doesn’t look like much at…